British Brand

Vegan Friendly

Cruelty Free

Award winning British Gel brand supplying across all of the UK, Ireland and Poland.

Our gels are 100% vegan, cruelty free and free from formaldehyde

About Us

Aviva ProGel® started off as a little dream of mine. Today I’m the founder and creative director of Aviva ProGel® UK. We are an award winning gel brand supplying across all of the UK, Ireland and Poland. I’ve worked in the beauty industry for 24 years. I’ve worked both in the salon and teaching in the academy. I’m also mother to 3 children. Having my own gel nail brand was a dream originally. I knew I would never find the time to commit to another business. But destiny has a way of making things happen. The pandemic hit us hard didn’t it, but one thing it did give me, was time. Time to be creative, time to think about everything I love and want in a gel nail brand.  By 2020 Aviva ProGel® UK was born! It’s only been 2 years but wow! What an amazing response. The support and ongoing custom we get from all of you is overwhelming. 

I’m a mum, a nail tech and salon owner. I know what I like, what works for me and what doesn’t. I love feedback, I love to listen to what you want as a professional and most importantly, what you don’t want! We are beauty professionals providing high quality products to fellow professionals. It’s just as important to us that our products are the highest of quality. We use these products all day everyday day too! 

Our industry has endured the worst 2 years in business. It was important to me for the brand to be affordable, ethical, high quality and inclusive to all professionals. We are a proud UK brand, our gels are 100% vegan, cruelty free and free from formaldehyde. We have a large Hema free range and over 350 high pigment colours. The past 2 years I have watched my little dream blossom. I look forward to bringing you the newest, most creative and exciting products that will keep inspiring you! 

My promise to you… 

“Aviva ProGel® is a gel brand you will never get bored of!” 


What our clients say

I was first introduced to Aviva ProGel via nail-mail and i fell in love the pigmentation and coverage of their black and white polishes. When i searched avivas website i couldn’t believe the collection of colours they have. There is literally have a shade for everything!

Terri @nailedit_salon_

I cannot speak highly enough of Aviva ProGel! Not only is their colour range extensive, they are highly pigmented and have such great longevity. They apply like a dream. The Aviva team customer service is second to none and cant do enough to help you with advise!

Leanne @lj_nails

I have spent years looking for a brand of gel polish and i’m truly happy with what i have found. I never need to look elsewhere. Amazing professional gels and affordable prices!

Ashton @ashtons_nail_art

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